Ten Things To Do in a New Fiscal Year

July 2nd, 2009 - by Dan Allenby

Write a list of last year’s successes and failures.
Create a mission statement for your Annual Fund.
Send handwritten thank you notes to anyone who made their “first gift” last year. If that’s more than a few, recruit the help of volunteers, students or colleagues.
Call on three peer programs to compare last year’s results and exchange one big idea.
Create a Twitter page for your organization. If it already has one, post a tweet to celebrate the beginning of a new year.
Reallocate 10% of your direct mail budget to social media. If you don’t know how to spend it, use it to hire a consultant.
Estimate the return on investment of your annual giving program (ROI = dollars raised – expenses) and compare it to that of your overall advancement program.
Conduct a donor survey.
Thank all of your colleagues for their help last year.
Join The Annual Giving Exchange – http://agexchange.net

The Annual Giving Exchange