The Annual Giving Exchange

Hula Hoops, Members Only Jackets, and the Cabbage Soup Diet were all popular for a brief period but, for one reason or another, none could endure the test of time.

Annual giving has had its fads too.  Pre-call postcards, return address labels, and rubber donor bracelets all had their heyday.  And while many of these tactics still continue to be important components of our annual giving programs, their popularity has since faded.  Even the “blah, blah, blah letter” (common in direct mail fundraising before being made infamous at the expense of Framingham State College) could be considered a fad.

As the opportunities and impact of social media fundraising continue to grow, some still question its staying power.  But skeptics should take note.  Click here to see why social media is more than a fad.