Comments on: The "Obligations" of Gift Club Membership http://www.annualgivingexchange.com/2009/10/26/the-obligations-of-gift-club-membership/ Dan Allenby's Blog Thu, 10 Jun 2010 23:34:17 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Chris D http://www.annualgivingexchange.com/2009/10/26/the-obligations-of-gift-club-membership/comment-page-1/#comment-34 Chris D Mon, 02 Nov 2009 13:56:15 +0000 http://danallenby.wordpress.com/?p=1411#comment-34 Another concept behind this problem is that we live in a world of consumerism. We buy things and are most often looking for bargins or ways to gain the greatest return on the smallest investment. When it comes to creating the "benefits" of membership, what ever happened to PHILANTHROPY? Rather than selling the benefits, we need to spend more effort on describing impact. Let the donor understand the true value of their decision to make a gift to your program. How did their annual dollar institute change and create real impact. If we spend more time in that strategy, we "train" donors, not support consumers. Another concept behind this problem is that we live in a world of consumerism. We buy things and are most often looking for bargins or ways to gain the greatest return on the smallest investment.

When it comes to creating the “benefits” of membership, what ever happened to PHILANTHROPY?

Rather than selling the benefits, we need to spend more effort on describing impact. Let the donor understand the true value of their decision to make a gift to your program. How did their annual dollar institute change and create real impact.

If we spend more time in that strategy, we “train” donors, not support consumers.

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