The Annual Giving Exchange

It’s Halloween, but here’s what really frightens me.

1. Declining donor participation rates.
2. Development officers who are in the office more than three days a week.
3. Direct mail appeals that don’t encourage online gifts.
4. Trustees who don’t give to the Annual Fund.
5. Managers who don’t measure ROI.
6. VPs who don’t meet with their Annual Fund Director (at least) monthly.
7. Fundraisers who doubt the power of social media.
8. People who get offended when you ask them to support a worthy cause.
9. Phonathon callers who don’t ask for e-mail addresses.
10. Annual Funds where 90% of the money comes from less than 10% of the donors.