Comments on: The Good, The Bad, But Not The Ugly http://www.annualgivingexchange.com/2009/11/16/the-good-the-bad-but-not-the-ugly/ A Blog about Annual Giving Today Fri, 03 Jun 2011 07:02:42 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Wilton Hives http://www.annualgivingexchange.com/2009/11/16/the-good-the-bad-but-not-the-ugly/comment-page-1/#comment-59 Wilton Hives Fri, 29 Jan 2010 00:49:00 +0000 http://danallenby.wordpress.com/?p=1482#comment-59 Excellent writing. I appreciate you for posting it. Keep up the fine site. Excellent writing. I appreciate you for posting it. Keep up the fine site.

]]> By: Larry Snavely http://www.annualgivingexchange.com/2009/11/16/the-good-the-bad-but-not-the-ugly/comment-page-1/#comment-38 Larry Snavely Wed, 18 Nov 2009 00:13:17 +0000 http://danallenby.wordpress.com/?p=1482#comment-38 Dan, Your points are well taken and I appreciate you taking a thought leadership approach in this arena. If your first objective is to build brand loyalty and eventually yield the benefits of that relationship through sustained annual support, there is no better way to reach an ever growing audience than through social media. No doubt it will take time to yield sizable fruit, but we all ignore social media at our own peril. It is but another marketing tool to engage alumni, parents, and friends. Larry Dan,

Your points are well taken and I appreciate you taking a thought leadership approach in this arena. If your first objective is to build brand loyalty and eventually yield the benefits of that relationship through sustained annual support, there is no better way to reach an ever growing audience than through social media.

No doubt it will take time to yield sizable fruit, but we all ignore social media at our own peril. It is but another marketing tool to engage alumni, parents, and friends.

Larry

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