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	<title>Comments on: Do You Have a Pickens Plan?</title>
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	<link>http://www.annualgivingexchange.com/2010/01/05/do-you-have-a-pickens-plan/</link>
	<description>A Blog about Annual Giving Today</description>
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		<title>By: Marty Thomas</title>
		<link>http://www.annualgivingexchange.com/2010/01/05/do-you-have-a-pickens-plan/comment-page-1/#comment-47</link>
		<dc:creator>Marty Thomas</dc:creator>
		<pubDate>Mon, 11 Jan 2010 17:32:18 +0000</pubDate>
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		<description>Another good way to give your response rates a boost is to use personal urls.   An example of a Personal URL would be: yoursite.com/Jim.Smith and when &quot;Jim&quot; visits his personal url, the website will usually be customized to him.  It also allows the marketer to track who is responding.  Learn more at: http://purlem.com.</description>
		<content:encoded><![CDATA[<p>Another good way to give your response rates a boost is to use personal urls.   An example of a Personal URL would be: yoursite.com/Jim.Smith and when &#8220;Jim&#8221; visits his personal url, the website will usually be customized to him.  It also allows the marketer to track who is responding.  Learn more at: <a href="http://purlem.com" rel="nofollow">http://purlem.com</a>.</p>
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		<title>By: Jason Lewis</title>
		<link>http://www.annualgivingexchange.com/2010/01/05/do-you-have-a-pickens-plan/comment-page-1/#comment-46</link>
		<dc:creator>Jason Lewis</dc:creator>
		<pubDate>Mon, 11 Jan 2010 15:13:52 +0000</pubDate>
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		<description>I suspect we will figure out the transistionb between direct mail and online sooner or later. I wish our org could go cold turkey but as you know, that won&#039;t work right now. I am working on a presentation entitled &quot;Fundraising in a Google-World&quot; which will be addressing this topic- I will present at the Emerging Philanthropy conference in Pittsburgh.</description>
		<content:encoded><![CDATA[<p>I suspect we will figure out the transistionb between direct mail and online sooner or later. I wish our org could go cold turkey but as you know, that won&#8217;t work right now. I am working on a presentation entitled &#8220;Fundraising in a Google-World&#8221; which will be addressing this topic- I will present at the Emerging Philanthropy conference in Pittsburgh.</p>
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