The Annual Giving Exchange

Dan Allenby's Blog

It’s Good To Specialize

July 21st, 2010 - by Dan Allenby

When my neighbor told me that he and his wife were expecting their fourth daughter, I jokingly asked him if he’d been hoping for a boy.  He just smiled and said, “No, it’s good to specialize.”

Annual Giving was once considered a good way to get your start in development.  But, if you were good, you moved on to major gifts within a few years.  If you were still good, you were on your way to being a VP.  That, however, is no longer the case.

Annual Giving isn’t a stepping stone.  It’s a destination.  Six figure salaries and a seat at the management table await outstanding annual giving professionals.

Annual Giving is a complex business and a valuable specialty.

After all, it’s good to specialize.

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