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August 6th, 2010Recently, the President of a small liberal arts college addressed a conference of fundraising consultants. This President was unique in that he had previously served as Vice President for Advancement at two national universities.
In his talk, he outlined a series of recommendations geared to help advancement leaders deal with their bosses, in this case university presidents. One of his recommendations was to “share good news.”
“Presidents want to hear good news,” he said, “not because it inflates their ego, but because it provides them with positive information to share with alumni, parents, students, faculty, staff, and the rest of the university community.”
In a way, annual giving managers are a lot like presidents. They need good news to share.
I agree with the idea of sharing good news. Its a fact that University President wants to hear good news. This is not only because their office has raised good funding but one of the important reason is “how many new alumni and friends have connected with the university.