The Annual Giving Exchange

In the past, phonathons served one primary function:  to solicit gifts.  Today, phonathons offer annual giving programs much more:

• A way to collect and update prospect data
• A market research tool (e.g., donor surveys)
• A personal way to steward donors (e.g., thank you calls)
• A forum for gathering and engaging volunteers

The modern phonathon is sophisticated and complex.  Managed well, it can provide your annual giving program with a stable foundation and a fertile donor pipeline for many years to come.